How Adding a Human Element to Structural Design Photos can Build Trust
In the competitive world of high-end custom home contracting, architecture and interior design, and skilled trades contracting, the difference between securing a lucrative project and being overlooked often comes down to the details in the pitch. One such detail, frequently underestimated, is the power of high end and visually unique photography integrated into your pitch deck or portfolio. Specifically, the integration of a human element into structural design photos can significantly enhance the perception of your work, build trust with potential clients, and ultimately lead to more business. As a commercial photographer specializing in creating this type of work for my clients, I specialize in creating these impactful images that resonate deeply with your dream clientele.
The new təməsew̓txʷ Aquatic and Community Centre photographed for the City of New Westminster and the architecture firm behind the project, hcma.
The Power of Human Connection in Imagery
Humans are naturally drawn to other humans. This principle is at the core of why adding a human element to structural design photos can be so transformative. When potential clients see a person interacting with a space, it allows them to envision themselves in that environment. This not only makes the design more relatable but also creates an emotional connection that pure architectural shots often lack.
Building Emotional Resonance
High-end custom homes, beautifully designed interiors, and intricate architectural details are impressive on their own. However, when these elements are brought to life by including people interacting with the spaces, they transcend from mere structures to lived-in, loved spaces. For example, a photo of a family enjoying a beautifully designed living room, or a professional joyfully working in a sleek, modern office, adds context and life to the space. It transforms the viewer's experience from simply admiring the design to imagining their own life within it - a powerful tactic for gaining new clients and jobs.
Interior details of the spa and hot tub at the new təməsew̓txʷ Aquatic and Community Centre in New Westminster, photographed for the city and the designer of the building, hcma.
Demonstrating Functionality and Practicality
Including people in your architectural photography also serves a practical purpose: it demonstrates how the space functions in real life. A beautifully designed kitchen may look stunning in a photo, but seeing a chef at work within it showcases its functionality. This can be particularly important for clients who need to see that a space is not just aesthetically pleasing but also practical and functional. It reassures them that the design has been thoughtfully considered to accommodate real-life use.
A family stops for a snack at the public outdoor structure along South Granville Street in Vancouver.
Establishing Trust Through Authenticity
Authentic, human-centered photos can play a crucial role in building trust with potential clients. Trust is a foundational element in business relationships, especially in industries like custom home building and design, where projects are often significant investments and built on complete trust in the chosen contractor.
Showcasing Real People, Real Projects
As a professional photographer, I understand the importance of authenticity. I strive to capture real moments with real people in your actual projects. This authenticity is powerful. It shows potential clients that your portfolio is not just a collection of staged, unrealistic images but a true representation of your work and its positive impact on people's lives. This level of honesty can significantly enhance your credibility and trustworthiness.
Conveying Attention to Detail and Quality
High-quality, professional photography also communicates your attention to detail and commitment to quality—key attributes that high-end clients look for. When your photos include well-composed shots of people interacting seamlessly with their environment, it underscores the meticulousness of your design and execution. It tells a story of precision and care, and your client’s satisfaction with the end results, qualities that are essential in high-end custom home building and design.
A B.C.I.T. student stops for a rest in the sunshine one of the benches at the new B.C.I.T. Beedie outdoor plaza in Burnaby, British Columbia.
The Competitive Advantage of Human-Centric Photography
In an industry where visual appeal is paramount, having a portfolio that stands out is crucial. Human-centric photography can provide that competitive edge.
Differentiating Your Portfolio
Many architectural portfolios are filled with beautiful but sterile images of empty spaces. By incorporating the human element, you can differentiate your work. This approach not only highlights the beauty of your designs but also their livability and appeal. It can make your portfolio more memorable and impactful, leaving a lasting impression on potential clients.
Children enjoy the natural light and crouch down for a discussion within the spiral central staircase in the new təməsew̓txʷ Aquatic and Community Centre in New Westminster, British Columbia. Building design by hcma.
Creating a Narrative
Every project has a story, and human-centric photography helps tell it. Whether it's a custom home designed for a growing family or a modern office space built to foster creativity and collaboration, including people in your photos adds a narrative dimension. It brings the story of your design to life, making it more compelling and engaging for your audience.
The Business Benefits of Trust-Building Photography
Investing in professional, human-centric photography is not just about creating beautiful images; it's about driving business results.
Attracting High-End Clients
High-end clients are discerning and often make decisions based on a combination of logic and emotion. Human-centric photos appeal to both by showcasing the beauty of your designs and the lived experience within them. This can make your work more attractive to potential clients who are looking for more than just aesthetic appeal—they want spaces that enhance their lives created by people who get that every detail counts.
A track meet occurs outside of the new Minoru Centre for Active Living in Richmond, British Columbia. Building designed by the architecture firm hcma.
Increasing Engagement and Inquiries
Photos that resonate on an emotional level are more likely to be shared and engaged with. This increased visibility can lead to more inquiries and, ultimately, more projects. When potential clients see your work being shared and talked about, it reinforces your reputation as a leader in your field.
Building Long-Term Relationships
Finally, trust-building photography can help you establish long-term relationships with your clients. When clients see that you are committed to showcasing their projects in the best possible light, they are more likely to return for future projects and refer you to others. When they see that you are proud of the spaces you have designed and built for them and want to show them off, they extend that pride in their home or office by sharing your quality, high end articles and blog posts with their own networks. This can lead to a steady stream of high-quality projects and a robust, loyal client base.
Why Choose Mariel Nelms Photography
I specialize in capturing the essence of your designs through human-centric photography. My expertise in this niche sets me apart and ensures that your work is presented in a way that builds trust and resonates with your target audience.
Experienced and Professional
With years of experience in commercial photography, I understand the unique needs of high-end custom home contractors, architecture firms, interior designers, and skilled trades companies. My professional approach ensures that every project is captured with precision and care, resulting in images that not only showcase your work but also tell it’s story.
If tasked with photographing your real clients, in real spaces, you can rest easy knowing that the experience I provide my subjects with is extremely enjoyable, fun, and all in all inspiring for the subjects themselves. I am an expert at creating an enjoyable and stress free photoshoot experience, and I always act as an extension of your in house team, providing your clients with one final connection with your business team, leaving them on a very positive note (not to mention also providing them with free professional photos of themselves - something any family or office appreciates).
Tailored to Your Needs
I work closely with you to understand your vision and objectives, tailoring my photography to meet your specific needs. Whether you need images for your portfolio, marketing materials, or client presentations, I provide customized solutions that highlight the best of your work.
Committed to Quality
Quality is at the heart of everything I do. From the initial consultation to the final edit, I am committed to delivering the highest standard of photography. My attention to detail and dedication to excellence ensure that your images are not just beautiful but also effective in building trust and attracting new clients.
A child walks towards the new Minoru Centre for Active Living community centre and pool in Richmond, British Columbia. Building designed by hcma.
Conclusion
Incorporating a human element into structural design photos is a powerful way to build trust, resonate with potential clients, and differentiate your work in a competitive market. As a professional photographer in this field, I am an expert in creating these impactful images that highlight the beauty, functionality, and emotional appeal of your designs. By choosing to work with me, you can enhance your portfolio, attract high-end clients, and ultimately grow your business. Let me help you tell the story of your work.
Ready to work with me?
Fill out the contact form below, or shoot me an e-mail at marielnelms@gmail.com, and let’s get chatting about your project!
